The <meta> tags are where the search engines go to see what your priorities are. A couple of other resources are also looking at meta tags for other content. You may have several Meta tags for a single web page.
<META NAME="item-name" CONTENT="items">
<META HTTP-EQUIV="items" CONTENT="item-coding">
- NAME="DESCRIPTION" CONTENT="description"
- This description is what most search engines tell the world about your web page.
- NAME="KEYWORDS" CONTENT="key, word, keyword"
- Keywords help define your topic for what the search engines are looking for. Separate each keyword or phrase with a comma.
- NAME="ROBOTS" CONTENT="index,follow"
- Tells the Search Engine Robots how to look at your site. The possible choices here are first INDEX or NOINDEX. This tells the search engines whether or not you want them to scan this page and include it in their indexes. Second term is FOLLOW or NOFOLLOW, which tells the search engines to follow the links on the page and index those or not. Not all search engines recognize this term.
- NAME="RATING" CONTENT="general"
- This helps define the level of objectionable materials within this web page. Possible choices here are GENERAL (general audience... anybody), MATURE (Adult materials... may be objectionable), RESTRICTED (18 years old and up) and 14 YEARS (14 years old and up.
- NAME="AUTHOR" CONTENT="firstname.lastname@example.org"
- Lists the authors name and/or email address.
- NAME="COPYRIGHT" CONTENT="Copyright 2002-"
- Displays the copyright, trademark or any intellectual property information about the web page.
- NAME="GENERATOR" CONTENT="notepad"
- Displays the publishing tool used to make my own web page.
- HTTP-EQUIV="refresh" CONTENT="0; URL=newpage.htm"
- This allows you to forward the visitor to a new page as listed by the URL term. The timing (just before URL) is set to how many seconds to pause before forwarding.