Now that you can make your own web site, who is going to see it? Now is clearly the time to send out invitations.

Search engines drive visitors to our site

• Visitors look at our information
• Visitors buy our stuff
• Visitors tell others about our great site
• Visitors ask us for more
• Visitors make our site worthwhile

usually free to submit to search engine

     Having visitors is really the entire purpose of our site, no matter what we want to accomplish. If we strive for search engine ranking improvement, our site will have more visitors.

90% of the traffic comes from about 10 search engines

     While thousands of search engines exist, 90% of the search engine traffic comes from about 10 search engines. When we submit to search engine sites, we provide information for others to find us. We want to have high search engine ranking on the sites that count the most. Achieving high search engine ranking for our targeted keyword preference can increase search engine traffic and attract the right visitors who need our products or services.

sometimes cheaper to purchase web site traffic

     If we want guaranteed search engine positioning, it might be simpler and cheaper to purchase web site traffic. Search engine ranking improvement can be a great advantage if we have a profitable site.

     A profitable site doesn't cost more than the net gains. How do we know? Watch the traffic and gather statistics of how many people buy. Statistics on small numbers tend to indicate similar results for larger numbers.

test site profitability before you purchase web site traffic

     If you are just beginning, you should test your site profitability before you purchase web site traffic.

     The following sites are some of the best. Some of them are free submission, some are paid submission and still others are both pay and free submission. I've included some brief notes about affiliations between different search engines. These affiliations can change quickly.

Meta Search Engines

     Sometimes one search engine gives better results than another. Other times, the other search engine does better. Wouldn't it be great if we could get the best of several search engines from a single source? Well, meta search engines do just that!

     Meta search engines are nice for those of us who submit to search engine sites. The meta search engine shows us our placement in several sites at once.

Submit to search engine for free?

     Free site submission is available for most of the search engines. Many of the search engines use computers to do most of the work. These just take the web address and spider it. The spider reads the entire site, indexes it and stores it.

     Some of the large search engines take weeks and even months to list your site. If you aren't in any hurry, these work just fine. Some of these sites eventually drift through to other search engines also.

Paid inclusion?

     Paid inclusions allow your site to take cuts to the beginning of the line. This ensures the listing is included much sooner, days instead of weeks. Different services have different levels of inclusion.

Purchase web site traffic?

     Pay per click submissions are becoming very popular. They charge you per click, usually a set amount or your bid. This ensures high search engine ranking for your keyword preference. You only pay for the visitor that visits you.

     If you purchase web site traffic, you are guaranteed high search engine ranking. This may seem expensive. It can be, if our cost exceeds our income. If the cost is small and the income is great, this can be the best business move you ever made.

     When we purchase web site traffic, we are usually paying a few pennies per click. We are not usually paying for projected clicks. I would do some statistics on my site first to determine the average money I can expect my visitors to drop at my site. I would test this per visitor. If the visitor average is 12¢ and you pay 6¢ to the search engine for that visitor, then it's a good deal. If you are losing money on each customer, volume would be a bad idea.

Congratulations

     Well, at this point you should be saying "I can make my own web page!" You have done your marketing (if it is a profit site), selected an address for your site, built your web site and listed it on the search engines.

     Does this mean you're done? Well, if you are running a site for personal or presence, then yes. If you are running a site for profit, the work is never done. At least not completely.

     Marketing is an ongoing process. You need to watch what is going on with your web site now. Watch the visitors come in. Find out where they are coming from using your server logs. You should be watching where your visitors exit. Are they just disappearing or are they using your profitable links?

     If your site is for profit, you should always have two goals. You should always try to increase search engine traffic and get more visitors to leave you more money. If you do one, your profits will go up proportionately. If you do both, your profits go up exponentially. Exponentially is so much better!